WHAT IS A BRAND?
A brand is all the positive attributes, both tangible and intangible, that spring to mind around the brand name. It’s a promise of what you can expect from that product, service or experience. It can express what you think, How you feel and what you want to say about yourself.
WHY BRAND?
A brand adds value to what you offer, it can make you stand out from the crowd, it can build relationships with your customers. Product features are important but competitors can quickly copy them. It’s often the emotional attributes that differentiate you and are more sustainable. Consumers are willing to pay more for branded goods than unbranded ones.
HOW DO YOU CREATE ONE?
Brands are built on the basis of a big idea. In order to be successful the big idea must come from the heart, if you don’t believe in your big idea who else will? The big idea together with other key ingredients define what the brand stands for, where it is going and how it will get there.
Communication is everything. If you are not clear in communicating what your brand is about, how can you expect others to understand and connect with it? Remember, keeping it simple is key to successful branding.
Your brand, and the idea behind it, must be taken through into everything that you do, your communications, products and services, environment and behaviour. Guidelines for it's use should be clearly defined and complied with.
A few questions to consider about your brand:WHAT DO YOU STAND FOR?
Are you clear on what you stand for? To your employees and customers know what your brand stands for and where it is going?
WHO ARE YOU?
How would you describe yourself in a way that is completely distinct and defined. What hard and soft evidence do you have to make this credible?
HOW DO YOU MAKE A DIFFERENCE?
What individual things are you doing that define you as different in the eyes of your customers?
HOW CAN YOU STAND OUT?
What could you do to really make your Big Idea have impact? (Think about all the brand touch points and the people/suppliers involved in delivering the brand experience, what could they do to spotlight the idea.) If you are unsure of the answer to any of these questions perhaps you should be thinking about the impact of your brand...
STATIONARY
Our corporate identity can be developed into a full range of stationary materials From letterheads, compliment slips to business cards, proposals and quotations. The stationery design can be produced as DTP finished Artwork ready for print or can be made available as a Microsoft Word template for your own office use.
BROCHURES
Edgewater Design Group has a wide range of solutions to fulfil your promotional collateral requirements. We can produce a traditional brochure, including the design visuals, layout, graphics, images and any photography required. Brochure PDF's can also be produced for instant download from your web site.
For marketing flexibility, a popular choice is a corporate folder with high quality inserts that can be changed as required. Edgewater Graphics also has the capability to put your brochure and inserts online to be viewed on the web, emailed to or downloaded by prospective clients or output to internal or external printers.
COPYWRITING
If you require copywriting for any of your marketing publications including advertising, brochures and direct mail, Edgewater Design Group can provide you with a copywriting service. We can either produce the copy on your behalf for your approval or work with you to enhance existing copy.
DIRECT MAIL AND EMAIL MARKETING
Whether your considering a mail shot or email campaign, Edgewater Design Group can provide you with design concepts, copywriting and production. For a mail shot, this might take the form of a letter, postcard, mailing device or a promotional gift with your brand featured.
PROMOTIONAL & EXHIBITION MATERIALS
If you are attending a seminar or exhibition or want to send a promotional gift that has real impact, Edgewater Design Group can manage all the design and production for you. Our services include the production and manufacture of portable display stands, invitations for exhibitions, graphics panels for stands and inspirational design material to promote your products.
